PÜR Cosmetics HydraFluid Water Serum Foundation

by Lisa Heath

Press Sample PÜR Cosmetics
HydraFluid Water Serum Foundation

PÜR Cosmetics HydraFluid Water Serum Foundation is a new foundation to the PÜR Cosmetics family!

PUR Hydrofluid

What’s different about PÜR Cosmetics HydraFluid Water Serum Foundation? It’s a lightweight, luminous foundation that covers while also hydrating your skin. I was a little worried at first because I actually have an oily complexion. I am more drawn to powder foundations because of this. I don’t want to go to work with a product that slides off my face, so I wore it on a Sunday at home first and was actually really impressed with it.


PÜR Cosmetics HydraFluid Water Serum Foundation comes in 5 shades. Light, Medium Tan, Dark and Deep. For me, Light was the best option.

The packaging is really nicely done. They come in convenient squeeze tubes with a small clear section in the front that shows the color within the tube. Each tube has 30ml of product within it and the tip is a hard plastic, clear piece. One little thing is that the tubes don’t actually say which shade is within them, so although there are only 5 shades, you will need to remember what shade you purchased if you toss the box.


Right to Left: Light, Medium Tan, Dark and Deep


PÜR Cosmetics HydraFluid Water Serum Foundation is a water based foundation that is so incredibly lightweight and almost feels like I’m wearing no face makeup, which is really nice. It is formulated to help firm, smooth and lift your skin’s appearance to give a youthful, radiant appearance. It contains the purest water sourced from the Swiss Alps. Water sourced from the Swiss Alps is known for its high purity and is the ideal mineral water to refresh skin .

I only needed 3 drops of the PÜR Cosmetics HydraFluid Water Serum Foundation to cover my entire face and a little definitely goes a LONG way, so you don’t want to overdo it. I use a Beauty Blender to apply, and absolutely love the final result! I get light to medium coverage using the HydraFluid Water Serum Foundation and you can build up if you need more coverage.

Wearing Pur Hydrofluid

Early morning selfie before work. I have a thin layer of PÜR Cosmetics HydraFluid Water Serum Foundation in Light on in this photo and my skin felt amazing all day.

Price: $39.00

Where To Buy: PÜR Cosmetics and ULTA

Personally, I really liked the PÜR Cosmetics HydraFluid Water Serum Foundation since I’m a big fan of lightweight cosmetics. If you’re the same way, then this might be for you as well!

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Jessica W February 7, 2016 - 9:09 pm

This sounds so intriguing but I adore your lippie! What is it?

Lisa Heath February 8, 2016 - 8:15 am

It’s Trinket by Sugarpill!

Kat Dinges February 8, 2016 - 5:19 am

So happy to read you enjoyed this too! It’s definitely different and I like it!

Lisa Heath February 8, 2016 - 8:15 am

Yeah it is different, but definitely better than I expected

Renu February 8, 2016 - 6:35 am

I tend to prefer powder foundations as well but recently read that water-based foundations were actually great for oily skin, as the skin produces more oil when it is dehydrated. Your FOTD is flawless! I second Jessica – what gorgeous lipstick is that?

Lisa Heath February 8, 2016 - 8:16 am

Thank you! The lipstick is Trinket by Sugarpill

Never Say Die Beauty February 8, 2016 - 10:04 am

I love this foundation but they definitely need to add a Fair shade. Although, like for me, you made Light work, Fair would have been even better

Aleya Bamdad February 8, 2016 - 2:01 pm

This foundation looks great on you. It can be a little scary to go from powder to cream but it was well worth the switch for you.

Lisa Heath February 8, 2016 - 2:51 pm

It’s not that the switch is scary really, it’s because my skin can get so oily that finding a cream/liquid foundation that doesn’t slide around is a miracle.

Erika February 8, 2016 - 3:10 pm

I like the formula on this but I wish they’d do a neutral fair. :D

Carleen February 8, 2016 - 3:46 pm

This looks great on you!

Cindy (Prime Beauty) February 8, 2016 - 7:55 pm

This looks beautiful on you! I want to try it but am afraid it may be too sheer for me.

MarciaF February 8, 2016 - 8:11 pm

I need to get to Ulta to test out the color of this. It looks great on you but I’m still afraid the light isn’t light enough.

Kath TheFabZilla February 8, 2016 - 10:21 pm

I like this as well. I just need to mix Light and Medium to get the “right” shade

Anastasia February 9, 2016 - 7:46 am

I am excited about this foundation!

Laura MyNewestAddiction February 10, 2016 - 8:54 am

I Have been wearing this a lot lately. I like it for my casual days. Good stuff.


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