Press Release

NAIL COLOR INNOVATION: MAKE A PLAYDATE WITH COLOR WITH NEW COLOR PAINTS BLENDABLE NAIL LACQUER BY OPI

IDEA: Translucent colors to layer and blend for endless nail art looks.

WHAT THEY ARE: A new line of blendable nail lacquers that let you create your own color masterpieces. This spring, the leading color experts at OPI have created a new way to get creative with nail art. The world’s number one salon brand introduces Color Paints Blendable Nail Lacquer, a line of ultra-luminous nail lacquers that let you layer and mix colors to create one-of-a-kind looks. Featuring semi-translucent, buildable lacquers, the collection invites you to let your imagination run wild. The unique silver base illuminates each subsequent layer with striking vivid color. Stripe, swoosh, or swirl on layers of eye-catching color to create your own signature style. With nine new shades, OPI Color Paints Blendable Nail Lacquer makes each nail a paintable mini canvas of creativity.

Color Paints Blendable Nail Lacquer offers nine new shades, including:

Silver Canvas

Silver Canvas A clean-slate silver to illuminate your masterpiece.

Yellow

Primarily Yellow Paint some sunshine with this glowing yellow.

orange

Chromatic Orange This freshly squeezed orange is awash with color.

pink

Pen & Pink I’m irresistibly drawn to this rosy pink.

red

Magenta Muse This sultry red-violet is truly inspiring.

purple

Purple Perspective The depth of this purple is mesmerizing.

blue

Indigo Motif I have designs on this deep, midnight blue.

aqua

Turquoise Aesthetic Beauty is in the eye of this deep aqua.

green

Landscape Artist The lush, verdant green of wide-open vistas.

WHAT THEY COST: $4.75 salon, $9.50 retail ($5.95 CAN salon, $11.50 CAN retail)

WHERE TO FIND THEM: Explore these shades from May 2015 at ULTA, ULTA.com, and select professional salons.

ABOUT OPI As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formulas, fashionable colors, and iconic names, OPI’s heavilypigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI Nail Lacquer is available in more than 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor, which is available in more than 150 shades that match the iconic OPI colors that are known and loved, nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, or mass outlet, or other unauthorized source. To learn more about OPI visit www.OPI.com.

Author

I’m Lisa, a 36 year old mother of one energetic little boy. I live right outside of San Francisco with my son and my boyfriend. I work full time in an accounting office during the day and as a beauty blogger at night.

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