Press Release

It’s time to “Colour Your Destiny” with the bright colors and rich textures of China Glaze’s exclusive The Giver nail polish collection.  Inspired by the most anticipated movie release of the summer, the collection combines bold and neutral crèmes, and a gorgeous glitter to create 12 limited edition shades. 

CG_The Giver_display

Influenced by the powerful themes and message of the story, The Giver collection by China Glaze brings key moments and characters to colour, particularly the main character Jonas (portrayed by Brendon Thwaites) and his friend Fiona (portrayed by Odeya Rush) as he struggles to understand the dark, complex secrets behind his seemingly ideal community.  The film will open in theatres Friday, August 15, 2014.

Trio 4

(Release | Seeing Red | The Outer Edge)

Release – Greige crème

Seeing Red – Red crème

The Outer Edge – White and silver glitter

Trio 3

(History Of The World | Intelligence, Integrity & Courage | New Birth)

History of the World – Navy crème

Intelligence, Integrity & Courage – Gray-blue crème

New Birth – Baby blue crème

Trio 2

(Five Rules | Friends Forever, Right | Givers Theme)

Five Rules – Clay crème

Friends Forever, Right? – Baby pink crème

Givers Theme – Vivid violet crème

Trio 1

(Boundary of Memory | Capacity To See Beyond | Community)

Boundary of Memory – Black with gold and amber glitter

Capacity to See Beyond – Bright aqua crème

Community – Brown crème

The release of the collection coincides with the debut of the China Glaze® The Giver consumer and beauty trade advertising campaign featuring the story’s Fiona. Full-page ads will run in the September issues of Cosmopolitan and Seventeen. Additionally, an electronic version will be prominently featured on a billboard in New York City’s Times Square July-September. The film will open in theatres August 15, 2014.

China Glaze® The Giver limited edition nail polish collection is available at beauty supply stores nationwide including Sally Beauty and Ulta stores. Individual shades retail for $7.50 MSRP.

China Glaze® is free of DBP, toluene, and added formaldehyde. China Glaze® nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, please visit www.chinaglaze.com or follow China Glaze® on Facebook (@ChinaGlaze), Instagram (@ChinaGlazeOfficial), Twitter (@ChinaGlaze) and Pinterest (pinterest.com/chinaglaze). #CGTheGiver.

Author

I’m Lisa, a 35 year old mother of one energetic little boy. I live right outside of San Francisco with my son and my boyfriend. I work full time in an accounting office during the day and as a beauty blogger at night.

1 Comment

Write A Comment