OPI Press Release: NEW ORLEANS COLLECTION

by Lisa Heath

I’ve been waiting for this collection to launch, and just received the OPI Press Release for the New Orleans Collection!

OPI New Orleans

New Orleans Collection by OPI features 12 gorgeous new nail lacquers and matching GelColorsthat take nails and toes from beignets at Café du Monde all the way to nightcaps on BourbonStreet in style. Sweet, spicy, soulful and vibrant, the palette is perfect for a town where paradespop up everywhere, and dancing in the streets is de rigueur.
Every day is Mardi Gras with shades like “I Manicure for Beads” and “I’m Sooo Swamped.” It’salways fair (albeit steamy) weather, with “Humidi-tea” or “Let Me Bayou a Drink.”    

Other hues –“Got Myself into a Jam-balaya,” “Rich Girls & Po-Boys” and “Crawfishin’ for a Compliment” –pay homage to the Big Easy’s world-famous cuisine. “The colors of New Orleans are more vibrant than ever, and we celebrate them wholeheartedlywith our spring collection,” says Suzi Weiss-Fischmann, OPI Co-Founder & BrandAmbassador.  “New Orleans is a place to recharge and revel.   One where the atmosphere isdelightfully diverse, where the food is epic and where music feeds the soul.   We hope we’vebottled up a little of that special NOLA culture, all while supporting the city’s remarkablerenaissance.”

New Orleans Collection by OPI includes the following shades in both nail lacquer and GelColorformulas:

OPI Shade Dot in Let Me Bayou a Drink

Let Me Bayou a Drink – This refreshing blush pink is my treat.

OPI Shade Dot in Humidi-Tea

Humidi-Tea – Beat the heat in this nude shimmer.
OPI Shade Dot in Shes a Bad Muffaletta
She’s a Bad Muffuletta! – Don’t mess with this hot red crème!
OPI Shade Dot in Spare Me A French Quarter
  Spare Me a French Quarter? –   Say oui-oui to this mellowed raspberry crème.
OPI Shade Dot in Suzi Nails New Orleans
Suzi Nails New Orleans – This light, bright pink hits the spot for chic.
OPI Shade Dot in Got Myself Into a Jambalaya
 Got Myself into a Jam-balaya – A yummy mélange of spice and creamy peach.
OPI Shade Dot in I Manicure for Beads
I Manicure for Beads  – Throw me nothing but this luscious purple crème!
OPI Shade Dot in Crawfishin For A Compliment
  Crawfishin’ for a Compliment –   This light, creamy orange is perfect on me, isn’t it?
OPI Shade Dot in Take a Right On Bourbon
Take a Right on Bourbon – An intoxicatingly, warm metallic pewter.
OPI Shade Dot in Im So Swamped
I’m Sooo Swamped! This verdant, creamy green is drenched in style.
OPI Shade Dot in Rich Girls and Po-Boys
Rich Girls & Po-Boys – Make a date with this china blue crème. 
OPI Shade Dot in Show Us Your Tips
Show Us Your Tips! – Let’s see how this periwinkle shimmer looks on you.
New Orleans Dot Collage
New Orleans Collection by OPI will be available in both nail lacquer and GelColor formulasbeginning February 2016. Nail lacquers will retail for $9.50 ($11.50 CAN) each at Professional Salons,as well as Beauty Brands, beautybrands.com, Chatters, Dillard’s, Regis, ULTA and ulta.com.GelColor is an in-salon, professional service only. For additional information, please visit OPI.com.Follow OPI on Twitter and Instagram @OPI_PRODUCTS and go to Facebook to become a fan.
ABOUT OPI is the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. With exceptional formulas, fashionable colors, and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxuryto consumers. OPI nail lacquer is available in more than 200 shades. Each lacquer features OPI’sexclusive ProWide™ Brush for the ultimate application. Currently, OPI is available in over 100countries and retails a full line of professional items including OPI GelColor (available in morethan 160 shades that match the iconic OPI colors), nail treatments, finishing products, lotions,manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only whenpurchased through authorized professional beauty outlets and prestige stores, not from adrugstore, supermarket, mass outlet, or other unauthorized source.

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2 comments

Lakkomlakkom January 20, 2016 - 2:45 am

OPI is not one of my favourite brands, but I’m in love with this collection! I’ve always wanted to visit New Orleans, but until then I’ll wear it on my nails. :)

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Natalie Brown January 22, 2016 - 9:08 pm

I’m excited for the blues and pink shade for sure. So pretty!

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